Welcome to equestrian sports sponsorship the Tavendale Team!
Tavendale & Partners are a new sponsor for the National Showjumping & Show Hunter Championships this year and have jumped straight into taking on the naming rights for the show.
It all came about when one of the partners, Olivia Macgregor, was attending a friend's wedding when she was introduced to Angus Taylor. The Chairman of the organising committee is never one to let an opportunity go by, and he just happened to mention to Olivia that the show was looking for sponsorship. "He asked if that was something my firm would be interested in," said Olivia. "Because the firm has a lot of agricultural connections, we thought it would be a good fit and was worth talking about."
The other partners agreed, and they decided to come on board, taking up the opportunity to be the key naming rights sponsor.
"We see that a lot of the people that would be at the event or involved in the sport would likely have a rural background, and that is very much a target market for us. We have a lot of existing clients who will hopefully be there, recognise our name and be happy that we are supporting that type of event. We would also like to attract a few new clients as well!"